Here is one spot (of several) and a print ad done for AT&T’s Caddy Call. A contest where the winner gets to caddy for pro golfer Camilo Villegas at Pebble Beach. We created an integrated campaign that consisted of everything from these spots to point-of-sale advertising to a mini-site complete with 18 interactive golf-related questions.
The person with the highest score on the interactive questionnaire won the prize. It was a very successful event for AT&T with more hits to their Blue Room than ever before and people stayed online to take the entire quiz. Not all the questions were easy. Neither was trying to get Camilo to say his lines.