This was shot as a teaser for Sam’s Club big Black Friday event. Sam’s wanted everyone to know to look in their Sunday papers for a FSI that includes some of the products shown and more. The FSI was the biggest and in my opinion, the nicest they have ever done.
We hired renowned fashion photographer Geof Kern to shoot it. We printed millions on a really nice 80lb satin gloss stock and it was a huge success for Sam’s Club. So much so, they had us do a super…sorry “big game” FSI soon after.